Grunig and Hunt's Four Models (1984)
The Phineas Taylor Barnum (hype and press agentry) persists mainly on things that hype up a certain object or whatever is being advertised to better persuade the consumers into purchasing their product over others through lack of truth. Ivy Lee, which consists of facts and info keeps the consumers and the sellers on the same page with their product/ business. They usually consist of surveys or other things to get the consumers to interact with their product. This kind of Public Relation is most popular out of the four. His philosophy consistent with what has sometimes been called the "two-way street" approach to public relations, in which PR consists of helping clients listen as well as communicate messages to their publics Edward Bernays, scientific persuasion, keeps elements more on the competitive side. Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and politi...